MAJOR LEAGUE BASEBALL
THE SHAW GROUP TELEVISION AD POST-HURRICANE KATRINA
25 October 2016
DIRTY WATER, DANGEROUS FISH
09 May 2017
Case StudySSG executives worked with MLB to provide context for team ownership’s perspective during the collective labor negotiations of 1994. Ads were created highlighting the philosophy of ownership, promising franchise stability, family-friendly ticket prices for any pocketbook, and every team’s ability to compete for a World Series. Since that time, a record number of MLB’s 30 franchises have been to the postseason and won championships. After the 1995 MLB work stoppage, SSG created the messaging to bring fans back to the game they love. You can download the MLB ads here.