Case Studies

MLB, NFL AND NBA INDIVIDUAL TEAMS

MLB, NFL AND NBA INDIVIDUAL TEAMS

SSG works with professional sports teams to position the organizations and their players locally and across the world. We help develop overall strategy for growing a fan base as well

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PROFESSIONAL SPORTS COMMUNITY RELATIONS & CHARITABLE FOUNDATIONS

PROFESSIONAL SPORTS COMMUNITY RELATIONS & CHARITABLE FOUNDATIONS

SSG works with team leadership to harness the power of its fan base and transform it into dynamic and engaging philanthropic programming that supports every level of the community. We

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NJSEA (The Meadowlands)

NJSEA (The Meadowlands)

SSG worked with the Chairman and President of New Jersey Sports & Exposition Authority to develop overall political and public strategies for transformations at the Meadowlands, including negotiations for a

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PLAYER TRAINING AND COUNSELING

PLAYER TRAINING AND COUNSELING

Over the past twenty years, SSG has counseled individual players and full locker rooms on their brands and public presence with fans and on social media. Also worked closely with

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CONSERVATION & THE ENVIRONMENT

CONSERVATION & THE ENVIRONMENT

SSG specializes in assisting conservation non-profit groups develop media and political strategies to advance their priority issues. We work at the state, national and international levels to expand media outreach,

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HIGHER EDUCATION

HIGHER EDUCATION

SSG specializes in confidential media strategies, leadership positioning and branding for colleges, universities and their associated organizations. Our principals have discreetly advised presidents, senior administration, and public affairs staff in

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MUSEUM OF MISSISSIPPI HISTORY AND MISSISSIPPI CIVIL RIGHTS MUSEUM

MUSEUM OF MISSISSIPPI HISTORY AND MISSISSIPPI CIVIL RIGHTS MUSEUM

SSG has worked with leaders of the two joint museums to develop local and national media strategies for positioning Mississippi’s newest museums with media, tourism development, the public, elected state

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DIRTY WATER, DANGEROUS FISH

DIRTY WATER, DANGEROUS FISH

This video highlights the catfish production along the polluted Mekong River.

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MAJOR LEAGUE BASEBALL

MAJOR LEAGUE BASEBALL

SSG executives worked with MLB to provide context for team ownership’s perspective during the collective labor negotiations of 1994. Ads were created highlighting the philosophy of ownership, promising franchise stability,

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THE SHAW GROUP TELEVISION AD POST-HURRICANE KATRINA

THE SHAW GROUP TELEVISION AD POST-HURRICANE KATRINA

In the chaotic months following Hurricane Katrina, there was there was little positive evidence of progress in either cleaning up South Louisiana or rebuilding it. The messaging strategy for The

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CATFISH FARMERS OF AMERICA

CATFISH FARMERS OF AMERICA

Health safety advertising campaign for the Catfish Farmers of America’s advocacy efforts to obtain tougher government regulation and inspection of all catfish sold in America. Download all the Catfish print

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