Denise Michaels

Senior Vice President, Sanderson Strategies Group
Chief of Sports Strategy, SSG Sports

“I love waking up in the morning and tackling new projects.  I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses.  It makes every day exciting — the only real sin is boredom.”

Denise is a sports and corporate communications, branding, consumer relations, research & analytics specialist working with the firm’s MLB, NFL and NBA league offices and teams, as well as Fortune 1000 companies, to advance the customer experience, grow audiences, and position their interests and issues.

She has a proven record of using communications and analytics research to encourage emotional engagement and better define profiles, while using data from different sources to find real-world solutions to marketing and reputation challenges.