Sanderson Strategies Group loves winning. We accept even the toughest public crises as opportunities to take charge of a debate and create positive client storylines to help them come out on top. Our aim is to put clients in the public driver’s seat, and in the process, protect and promote their personal brands. We treat each client as if they were our only one, and pull out all the stops to make them the most successful they can be.


We embrace strategies that inspire action, defy convention, influence outcomes and drive conversations. We stretch the limits of innovation and communications. We believe there is no old versus new media — there is only constantly evolving media. And it demands vivid messages, eye-popping imagery and the skills to get clients noticed by the audiences, stakeholders and decision-makers they most want to reach.


We make your concerns our concerns. SSG professionals have the experience and wisdom to help clients identify or face any public challenge. We value building relationships based on confidentiality and hands-on counsel, advice, and execution. We believe that everyone has the right to tell their own story their own way, and our job is to find the smartest way to do it. Our work hours are your work hours. And, our job is to be on your side.


We take our clients and their causes very personally. We can do that because we are small and our clients are select. We always collaborate, never dictate. We know some client causes and issues can be deeply personal. Others can make or break reputations. We are an advocate and ally through even the worst crisis, embracing each challenge with compassion and sensitivity. We are proud that many of our clients become friends, and we have worked together for years, if not decades.

Notes From the Foxhole

I confess an odd fascination with chaos and improvisation.  I prefer Coltrane to Chopin.  Patrick Mahomes to Tom Brady.  Batman to Superman.  Zorro to Marshal Matt Dillon.  And, I’d probably take Maravich at point guard over just about anybody.  I like my heroes a little less up-tight, a little more unpredictable, a little more wired to do things, uh, differently, or even as they have never been done before.  I like that they love their options, trust their talent, and believe they can get themselves out of just about any fix.  In fact, they have complete faith that they can even succeed.From the Desk of Len Sanderson

I’m not saying it’s not better to have a strategy.  I mean, the name of my company even has “Strategies” right in the middle of it.  But, I also believe that no strategy is worth the paper or software it is written on if it isn’t also built to be flexible.