Sanderson Strategies Group loves winning. We accept even the toughest public crises as opportunities to take charge of a debate and create positive client storylines to help them come out on top. Our aim is to put clients in the public driver’s seat, and in the process, protect and promote their personal brands. We treat each client as if they were our only one, and pull out all the stops to make them the most successful they can be.


We embrace strategies that inspire action, defy convention, influence outcomes and drive conversations. We stretch the limits of innovation and communications. We believe there is no old versus new media — there is only constantly evolving media. And it demands vivid messages, eye-popping imagery and the skills to get clients noticed by the audiences, stakeholders and decision-makers they most want to reach.


We make your concerns our concerns. SSG professionals have the experience and wisdom to help clients identify or face any public challenge. We value building relationships based on confidentiality and hands-on counsel, advice, and execution. We believe that everyone has the right to tell their own story their own way, and our job is to find the smartest way to do it. Our work hours are your work hours. And, our job is to be on your side.


We take our clients and their causes very personally. We can do that because we are small and our clients are select. We always collaborate, never dictate. We know some client causes and issues can be deeply personal. Others can make or break reputations. We are an advocate and ally through even the worst crisis, embracing each challenge with compassion and sensitivity. We are proud that many of our clients become friends, and we have worked together for years, if not decades.

Notes From the Foxhole

Hunter Thompson once wrote, “When the going gets weird, the weird turn pro.” From the Desk of Len Sanderson

On formerly typical conference calls that have been turned into now typical Zoom meetings, I am discovering quite a bit about my clients and colleagues.  Whether I care or not, I’ve learned which of them have pets, oddly growing facial hair, way too many children, bad taste in art, and – if I can look closely enough at their bookcases – good taste in literature. 

More importantly, I’ve found that – given equal airtime – people who have rarely contributed a word to a meeting in person have been transformed into unexpected Zoom stars.  I’ve found that big, daring ideas can tumble out of someone’s mouth if they know it is big, daring ideas that are required now.  Desperate times create superheroes.