Sanderson Strategies Group loves winning. We accept even the toughest public crises as opportunities to take charge of a debate and create positive client storylines to help them come out on top. Our aim is to put clients in the public driver’s seat, and in the process, protect and promote their personal brands. We treat each client as if they were our only one, and pull out all the stops to make them the most successful they can be.


We embrace strategies that inspire action, defy convention, influence outcomes and drive conversations. We stretch the limits of innovation and communications. We believe there is no old versus new media — there is only constantly evolving media. And it demands vivid messages, eye-popping imagery and the skills to get clients noticed by the audiences, stakeholders and decision-makers they most want to reach.


We make your concerns our concerns. SSG professionals have the experience and wisdom to help clients identify or face any public challenge. We value building relationships based on confidentiality and hands-on counsel, advice, and execution. We believe that everyone has the right to tell their own story their own way, and our job is to find the smartest way to do it. Our work hours are your work hours. And, our job is to be on your side.


We take our clients and their causes very personally. We can do that because we are small and our clients are select. We always collaborate, never dictate. We know some client causes and issues can be deeply personal. Others can make or break reputations. We are an advocate and ally through even the worst crisis, embracing each challenge with compassion and sensitivity. We are proud that many of our clients become friends, and we have worked together for years, if not decades.

Notes From the Foxhole

I have no doubt the Marlins are smarter today than they were a week ago –  Kim Ng is the experienced and focused baseball-mind the organization needs to become a consistent winner.  But while we now see many women leading the industry, Val Ackerman at Big East, Valerie Camillo at the Flyers, Jean Afterman at the Yankees, Renie Anderson at the NFL, Marla Lerner Tanenbaum at the Nats, Cathy Engelbert at the WNBA and Amy Brooks at the NBA (just to name a very few), it’s not that long ago that women like Wendy Selig-Prieb at the Brewers were the exception, not the rule. 

I was privileged to be working in the Major League Baseball headquarters in the 90’s when Kim joined the American League (back when we had separate AL and NL offices).  She may not remember me – I was one-floor down in public relations – but I had the opportunity to see her presence was creating a quiet stir.  Head down, concentrating at her desk, she was a rare woman on a side of the business where there were few.  In fact, a female intern in our offices had recently been told by a long-time, good-natured baseball executive that her own hope of eventually being a general manager was improbable – “Women aren’t general managers.”  He meant well, and he clearly represented an established point of view, but his dose of “reality” dashed her hopes…