Sanderson Strategies Group loves winning. We accept even the toughest public crises as opportunities to take charge of a debate and create positive client storylines to help them come out on top. Our aim is to put clients in the public driver’s seat, and in the process, protect and promote their personal brands. We treat each client as if they were our only one, and pull out all the stops to make them the most successful they can be.


We embrace strategies that inspire action, defy convention, influence outcomes and drive conversations. We stretch the limits of innovation and communications. We believe there is no old versus new media — there is only constantly evolving media. And it demands vivid messages, eye-popping imagery and the skills to get clients noticed by the audiences, stakeholders and decision-makers they most want to reach.


We make your concerns our concerns. SSG professionals have the experience and wisdom to help clients identify or face any public challenge. We value building relationships based on confidentiality and hands-on counsel, advice, and execution. We believe that everyone has the right to tell their own story their own way, and our job is to find the smartest way to do it. Our work hours are your work hours. And, our job is to be on your side.


We take our clients and their causes very personally. We can do that because we are small and our clients are select. We always collaborate, never dictate. We know some client causes and issues can be deeply personal. Others can make or break reputations. We are an advocate and ally through even the worst crisis, embracing each challenge with compassion and sensitivity. We are proud that many of our clients become friends, and we have worked together for years, if not decades.

Notes From the Foxhole

From the Desk of Len SandersonMuch of last year we kept saying, “I can’t wait until 2021!”  Well, friends, the future is now here and it’s up to us to make of it what we can.

Professional writer, humorist, and grump Ambrose Bierce described the future as “that period of time in which our affairs prosper, our friends are true, and our happiness is assured.” Oh, I know he’s being sarcastic, but still it sounds wonderful….

I admit, we didn’t get off scot-free from old 2020.  We will have to begin 2021 with a bit of “scot” on our boots from last year, but we do have plenty of time to scrape it off and make a clean break.  So, as we are polishing the old and looking to the new, I think it’s worthwhile to see if there’s any debris worth keeping for the planting.  I won’t keep you in suspense: There is.