Denise Michaels

Executive Vice President, Sanderson Strategies Group
Chief of Sports Strategy, SSG Sports

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Denise is a long-time sports, corporate and crisis communications executive embedded on a daily basis with the firm’s professional sports, business and college athletics clients on strategic communications planning and implementation, issue positioning, media relations, player relations, threat mitigation, brand inoculation, research & analytics, and reputation management.  She works directly at the leadership level to develop, communicate and integrate business and reputation goals through the divisions of any organization and into the public and media spheres.

“I love waking up in the morning and tackling new challenges.  I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses, helping them tell their stories and implement meaningful change.”