Denise Michaels

President

Contact at denise@sandersonstrategies.com

Denise is a long-time sports, corporate and crisis communications executive embedded on a daily basis with the firm’s professional sports, business and college athletics clients on strategic communications planning and implementation, issue positioning, media relations, player relations, threat mitigation, brand inoculation, research & analytics, and reputation management.  She works directly at the leadership level to develop, communicate and integrate business and reputation goals through the divisions of any organization and into the public and media spheres.

“I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses.  When it comes to a client’s reputation, I don’t believe in shrugging your shoulders – there’s always more to do.  It’s about relationships, collaboration, and building trust.  And then it’s about fighting, cajoling, coaxing and standing up for your people.”