Denise Michaels

Executive Vice President, Sanderson Strategies Group
Chief of Sports Strategy, SSG Sports

Denise is a corporate and sports communications, branding, consumer relations, research & analytics specialist working with the firm’s business clients as well as MLB, NFL and NBA league offices and teams, to develop cultural and political messaging, advance the customer experience, grow audiences, and position their interests and issues.

She has a proven record of using communications and analytics research to help clients cultivate emotional engagement and better define their reputations, while using data from diverse sources to find real-world solutions for public challenges.

“I love waking up in the morning and tackling new challenges.  I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses, helping them tell their stories and implement meaningful change.”