MLB, NFL, NBA & NHL INDIVIDUAL TEAMS

SSG works with professional sports teams to position the organizations and their players locally and across the world. We help develop overall strategy for growing a fan base as well

HIGHER EDUCATION

SSG specializes in confidential media strategies, crisis planning, leadership positioning and branding for colleges, universities and their associated organizations. Our principals have discreetly advised presidents, senior administration, and public affairs

COLLEGIATE ATHLETICS REALIGNMENT & EXPANSION

The landscape for collegiate athletics is shifting rapidly.  Media advancement, conference realignment, playoff expansion, and landmark decisions in name, image and likeness rights mean NCAA schools are operating under a

STADIUM AND BALLPARK CAMPAIGNS

SSG works with professional sports team leadership to build public and political support for the civic/private investment necessary to realize the team’s goals of new or renovated facilities.  Campaigns include

COMPREHENSIVE MEDIA TRAINING

At SSG, we believe media training is not just about preparing for a single media appearance but working with the client on a more personal level to help them be

BRAND & REPUTATION MANAGEMENT

Nothing is more valuable to any business or person than their unique brand, or points of distinction.  SSG has worked with celebrities, sports teams, politicians, Fortune 500 companies, networks, NGO’s,

ORGANIZATIONAL AUDITS & STRATEGY

SSG conducts detailed audits on the culture and effectiveness of an organization, including its internal/external communications, alignment of messaging and brand throughout its business functions, and integration of leadership philosophy

CONSERVATION & THE ENVIRONMENT

SSG specializes in assisting conservation non-profit groups to develop media and political strategies to advance their priority issues. We work at the state, national and international levels to expand media

OPIOID EPIDEMIC LITIGATION

In the past 20 years, the opioid crisis in the United States ruined the lives of millions of Americans, caused countless deaths and cost the U.S. an estimated $75 billion

POST-9/11 COUNSELING

SSG worked directly with the White House, Fortune 500 corporate executives and Major League Baseball communicators to counsel on the appropriate verbiage and tone of national advertising and PR in

DEEPWATER HORIZON SPILL

Following the Deepwater Horizon oil rig explosion off the coast of Louisiana,  SSG developed and coordinated strategies and communications between state officials, the governor’s office, tribes and a coalition of

CLIMATE CHANGE

SSG worked with Environmental Defense Fund beginning in 1999 on their global warming campaign to raise the collective consciousness and make “climate change” a common household term.  SSG worked with

POST-HURRICANE KATRINA – THE SHAW GROUP

In the chaotic months following Hurricane Katrina, there was there was little positive evidence of progress in either cleaning up South Louisiana or rebuilding it. The messaging strategy for The

RESEARCH & ANALYTICS

On behalf of clients, SSG worked closely with leading national and regional pollsters to design public opinion research methodologies and questionnaires intended to ascertain reputations and then pinpoint specific fan

PHILANTHROPIC STRATEGIES

In the 21st Century marketplace, it’s not just “what” a business or personality does, it’s also “who” they are. The values associated with a company, a person, or in some

NATIVE AMERICAN TRIBES AND ASSOCIATIONS

SSG worked closely with tribal leadership to develop effective mission and business plan strategies to successfully grow and promote their work in tribal tourism, historic preservation, museum science, traditional and

PROFESSIONAL SPORTS CHARITABLE FOUNDATIONS

SSG works with team leadership to harness the power of its fan base and transform it into dynamic and engaging philanthropic programming that supports every level of the community. We

MUSEUM OF MISSISSIPPI HISTORY AND MISSISSIPPI CIVIL RIGHTS MUSEUM

SSG has worked with leaders of the two joint museums to develop local and national media strategies for positioning Mississippi’s newest museums with media, tourism development, the public, elected state

This video highlights the catfish production along the polluted Mekong River.

PLAYER TRAINING AND COUNSELING

Over the past twenty years, SSG has counseled individual players and full locker rooms on their brands and public presence with fans and on social media. Also worked closely with

MAJOR LEAGUE BASEBALL

SSG executives worked with MLB to provide context for team ownership’s perspective during the collective labor negotiations of 1994. Ads were created highlighting the philosophy of ownership, promising franchise stability,

CATFISH FARMERS OF AMERICA

Health safety advertising campaign for the Catfish Farmers of America’s advocacy efforts to obtain tougher government regulation and inspection of all catfish sold in America. Download all the Catfish print

The Home Base Program for Veterans

Veterans of the Iraq and Afghanistan conflicts were coming home with increasingly complicated brain traumas and PTSD.  Beginning in 2008, SSG worked directly with leadership at Massachusetts General Hospital and

NJSEA (The Meadowlands)

SSG worked with the Chairman and President of New Jersey Sports & Exposition Authority to develop overall political and public strategies for transformations at the Meadowlands, including negotiations for a