COMPREHENSIVE MEDIA TRAINING
Case Study
At SSG, we believe media training is not just about preparing for a single media appearance but working with the client on a more personal level to help them be the best messenger possible in every situation. Every time you step in front of a camera or behind a microphone, you have an opportunity to both sell your messaging AND define your brand. Rather than using a standard model across the board, we design our media training sessions around the specific messaging and personality needs of our clients, employing in-depth video sessions and camera skills sessions to help them be the most effective and engaging versions of themselves. Our media training objective is to support our clients in developing their strategic messaging by strengthening their individual talents. SSG has worked extensively with clients in the world of professional and collegiate athletics (professional athletes, university presidents, athletic directors, team owners, coaches) as well as politicians, fortune 500 company CEOs, public interest groups and more.