When the unexpected happens, a crisis communications strategy is key to keeping your business healthy.
Post 9/11 – SSG worked with businesses and sports teams/leagues to not just navigate the immediate aftermath, but to help them understand the changed emotional and communication landscape in the months and years following.
In the 1990’s, we worked closely with Commissioner Selig and Major League Baseball to get through the ugly Collective Bargaining Agreement negotiations and consequent work stoppage and then on the strategy to bring the game back stronger than ever.
SSG was embedded with Louisiana state and city officials and businesses through the devastation of Hurricane Katrina and then again after the BP Oil Spill.
We work regularly with companies which are managing their own crises be it litigation, shareholder or product issues.