Overview

“Without a solid public strategy, a business risks being publicly defined by the worst thing that can happen to them.”

~ Len Sanderson ~

CARING

Hunter Thompson once wrote, “When the going gets weird, the weird turn pro.”

On formerly typical conference calls that have been turned into now typical Zoom meetings, I am discovering quite a bit about my clients and colleagues. Whether I care or not, I’ve learned which of them have pets, oddly growing facial hair, way too many children, bad taste in art, and – if I can look closely enough at their bookcases – good taste in literature.

More importantly, I’ve found that – given equal airtime – people who have rarely contributed a word to a meeting in person have been transformed into unexpected Zoom stars. I’ve found that big, daring ideas can tumble out of someone’s mouth if they know it is big, daring ideas that are required now. Desperate times create superheroes.

Continued…

What We Do

SSG is in the business of strategic brand and reputation management.
We are dedicated to providing creative, confidential, and effective public positioning and solutions.

When the unexpected happens, a crisis communications strategy is key to keeping your business healthy.

Decision-Maker Strategy & Counseling

SSG helps decision-makers be better leaders, through confidential strategy sessions, speech or statement writing, presentation and media training.

Crisis Communication

Crisis communications strategy is what we do – Smart business leaders understand that unique circumstances often allow an organization to rise and show the world why they’re distinct. They use this time as an opportunity to define themselves within their industry and beyond. They also recognize that while they’re busy reacting to their daily issues, they need to empower someone to help them communicate and protect their reputation.

Reputation & Brand Management

Tell your story your way. SSG works with clients to help them pinpoint their strongest character traits, unique histories, public record, best practices and points of distinction. We believe reputations should never be defined by a competitor or an uncharacteristic bad day or decision.

Issue & Advocacy Campaigns

Utilizing incisive research, legislative and executive insider experience, extensive media knowledge, and years of hands-on, roll-up-your sleeves, never-say-die campaigning, SSG finds the ways to win.

Communications & Media Relations

SSG works with clients to find the voice or message that cuts through the clutter of media chatter. We always work to marry our experience, reputation, and resources, with those already existing with the client.

Len Sanderson

President

``Every client is different and has a unique story to tell, and we love to help them craft the best ways to express themselves — compellingly.``

Denise Michaels

Senior Vice President & Chief of Sports Strategy

“I love waking up in the morning and tackling new challenges. I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses, helping them tell their stories and implement meaningful change.“

Nash Sanderson

Account Executive

``I love finding creative ways to introduce contemporary touchstones - humor, music, art, into solid strategic planning; it can sometimes be the difference between making a brand simply respected or making it loved.``