Overview
“Without a solid public strategy, a business risks being publicly defined by the worst thing that can happen to it.”
“The character of a leader is often defined by what we call ‘foxhole’ moments, where consequences – good or bad – depend upon strategic, tough, concise, and often quick decision-making. The best leaders prepare by surrounding themselves by ones they can trust, regardless how circumstances change – and they often do. Ours is the team you’ll want by your side during those ‘foxhole’ moments. And, because we’ve faced them before, we can also help you avoid them.”
~ Len Sanderson ~
What We Do
SSG is in the business of strategic brand and reputation management.
We are dedicated to providing creative, confidential, and effective public positioning and solutions.
We are dedicated to providing creative, confidential, and effective public positioning and solutions.
Crisis communications strategy is what we do – Smart business leaders understand that unique circumstances often allow an organization to rise and show the world why they’re distinct. They use this time as an opportunity to define themselves within their industry and beyond. They also recognize that while they’re busy reacting to their daily issues, they need to empower someone to help them communicate and protect their reputation.
President
``Every client is different and has a unique story to tell, and we love to help them craft the best ways to express themselves — compellingly.``
Senior Vice President & Chief of Sports Strategy
“I love waking up in the morning and tackling new challenges. I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses, helping them tell their stories and implement meaningful change.“
Vice President
``I love finding creative ways to introduce contemporary touchstones - humor, music, art, into solid strategic planning; it can sometimes be the difference between making a brand simply respected or making it loved.``