What We Do

SSG is in the business of strategic brand and reputation management. We are dedicated to providing creative, confidential, and effective public positioning and solutions.

Decision-Maker Strategy & Counseling

The public brand, profile, or reputation of an organization is defined by its leadership.

SSG works with CEOs, GMs, or other organizational leaders to promote and protect their personal, as well as corporate, interests. We work with decision-makers to create strategies that reflect the unique character and identity they want to express publicly. SSG helps decision-makers be better leaders, through confidential strategy sessions, speech or statement writing, presentation and media training.

Reputation & Brand Management

Tell your story your way.  SSG works with clients to help them pinpoint their strongest character traits, unique histories, public record, best practices and points of distinction.

We believe reputations should never be defined by a competitor or an uncharacteristic bad day or decision.

Crisis Management

Crisis communications strategy is what we do – Smart business leaders understand that unique circumstances often allow an organization to rise and show the world why they’re distinct.  They use this time as an opportunity to define themselves within their industry and beyond.  They also recognize that while they’re busy reacting to their daily issues, they need to empower someone to help them communicate and protect their reputation.

Comprehensive Media Training

At SSG, we believe media training is not just about preparing for a single media appearance but working with the client on a more personal level to help them be the best messenger possible in every situation. Every time you step in front of a camera or behind a microphone, you have an opportunity to both sell your messaging AND define your brand. Rather than using a standard model across the board, we design our media training sessions around the specific messaging and personality needs of our clients, employing in-depth video sessions and camera skills sessions to help them be the most effective and engaging versions of themselves. Our media training objective is to support our clients in developing their strategic messaging by strengthening their individual talents. SSG has worked extensively with clients in the world of professional and collegiate athletics (professional athletes, university presidents, athletic directors, team owners, coaches) as well as politicians, fortune 500 company CEOs, public interest groups and more.

Organizational Audits & Strategy

Leadership philosophy is only meaningful if it is reflected throughout the culture of an organization.

At SSG, we help clients look inward by analyzing their culture and measure their effectiveness with a confidential auditing of all levels of their business functions and relations.  Based on findings, SSG can then coach through and help implement any recommended organizational change.

Issue & Advocacy Campaigns

At some point virtually every industry, business, NGO, or constituency needs to publicly promote or protect its interests. We work with clients to prepare their strongest arguments and defenses.

Utilizing incisive research, legislative and executive insider experience, extensive media knowledge, and years of hands-on, roll-up-your sleeves, never-say-die campaigning, SSG finds the ways to win.

Communications & Media Relations

There is no substitute in communications for authenticity.  We work with individuals and organizations to find the voice or message that cuts through the clutter of media chatter.  We always work to marry our experience, reputation, and resources with those already existing with the client.

Whether it’s teaming with clients to create strategies and collateral material, developing media targets and lists, working the phones, drafting specialized opinion pieces, talking points, or fact sheets, SSG makes certain client messages are the most compelling in the marketplace.