Overview

“Without a solid public strategy, a business risks being publicly defined by the worst thing that can happen to it.”

“The character of a leader is often defined by what we call ‘foxhole’ moments, where consequences – good or bad – depend upon strategic, tough, concise, and often quick decision-making. The best leaders prepare by surrounding themselves with ones they can trust, regardless how circumstances change – and they often do. Ours is the team you’ll want by your side during those ‘foxhole’ moments. And, because we’ve faced them before, we can also help you avoid them.”

~ Len Sanderson ~

BOLD

AGILE

TRUSTED

CARING

What We Do

SSG is in the business of strategic brand and reputation management.
We are dedicated to providing creative, confidential, and effective public positioning and solutions.

Decision-Maker Strategy & Counseling

SSG helps decision-makers be better leaders, through confidential strategy sessions, speech or statement writing, presentation and media training.

Crisis Management

Crisis communications strategy is what we do – Smart business leaders understand that unique circumstances often allow an organization to rise and show the world why they’re distinct. They use this time as an opportunity to define themselves within their industry and beyond. They also recognize that while they’re busy reacting to their daily issues, they need to empower someone to help them communicate and protect their reputation.

Reputation & Brand Management

Tell your story your way. SSG works with clients to help them pinpoint their strongest character traits, unique histories, public record, best practices and points of distinction. We believe reputations should never be defined by a competitor or an uncharacteristic bad day or decision.

Issue & Advocacy Campaigns

Utilizing incisive research, legislative and executive insider experience, extensive media knowledge, and years of hands-on, roll-up-your sleeves, never-say-die campaigning, SSG finds the ways to win.

Communications & Media Relations

SSG works with clients to find the voice or message that cuts through the clutter of media chatter. We always work to marry our experience, reputation, and resources, with those already existing with the client.

Len Sanderson

Chairman and Senior Strategist

``Every client is different and has a unique story to tell, and we love to help them craft the best ways to express themselves — compellingly.``

Denise Michaels

President

“I’ve had the privilege of working alongside some of the most driven, committed and talented people across a spectrum of brand powerhouses. When it comes to a client’s reputation, I don’t believe in shrugging your shoulders – there’s always more to do. It’s about relationships, collaboration, and building trust. And then it’s about fighting, cajoling, coaxing and standing up for your people.“

Nash Sanderson

Vice President, Strategy & Media Training

``I love finding creative ways to introduce contemporary touchstones - humor, music, art, - into solid strategic planning; it can sometimes be the difference between making a brand simply respected or making it loved.``