The landscape for collegiate athletics is shifting rapidly. Media advancement, conference realignment, playoff expansion, and landmark decisions in name, image and likeness rights mean NCAA schools are operating under a
SSG conducts detailed audits on the culture and effectiveness of an organization, including its internal/external communications, alignment of messaging and brand throughout its business functions, and integration of leadership philosophy
SSG works with professional sports teams to position the organizations and their players locally and across the world. We help develop overall strategy for growing a fan base as well
Nothing is more valuable to any business or person than their unique brand, or points of distinction. SSG has worked with celebrities, sports teams, politicians, Fortune 500 companies, networks, NGO’s,
In the past 20 years, the opioid crisis in the United States ruined the lives of millions of Americans, caused countless deaths and cost the U.S. an estimated $75 billion
SSG specializes in confidential media strategies, leadership positioning and branding for colleges, universities and their associated organizations. Our principals have discreetly advised presidents, senior administration, and public affairs staff on
SSG worked directly with the White House, Fortune 500 corporate executives and Major League Baseball communicators to counsel on the appropriate verbiage and tone of national advertising and PR in
Following the Deepwater Horizon oil rig explosion off the coast of Louisiana, SSG developed and coordinated strategies and communications between state officials, the governor’s office, tribes and a coalition of
SSG worked with Environmental Defense Fund beginning in 1999 on their global warming campaign to raise the collective consciousness and make “climate change” a common household term. SSG worked with
In the chaotic months following Hurricane Katrina, there was there was little positive evidence of progress in either cleaning up South Louisiana or rebuilding it. The messaging strategy for The
On behalf of clients, SSG worked closely with leading national and regional pollsters to design public opinion research methodologies and questionnaires intended to ascertain reputations and then pinpoint specific fan
In the 21st Century marketplace, it’s not just “what” a business or personality does, it’s also “who” they are. The values associated with a company, a person, or in some
SSG worked closely with tribal leadership to develop effective mission and business plan strategies to successfully grow and promote their work in tribal tourism, historic preservation, museum science, traditional and
SSG specializes in assisting conservation non-profit groups to develop media and political strategies to advance their priority issues. We work at the state, national and international levels to expand media
SSG works with team leadership to harness the power of its fan base and transform it into dynamic and engaging philanthropic programming that supports every level of the community. We
SSG has worked with leaders of the two joint museums to develop local and national media strategies for positioning Mississippi’s newest museums with media, tourism development, the public, elected state